Fun Filth

Fun Filth was developed as a personal learning project to experiment with digital identity, creative direction, and user experience within a lifestyle brand context. The goal was to explore how visual and verbal elements—such as typography, color, and tone of voice—work together to create a cohesive brand presence. The prototype website functions as a sandbox for testing design consistency, user engagement, and AI-assisted content workflows. This project represents an ongoing effort to build practical design and branding skills through hands-on experimentation and iteration.